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And the award for the most versatile makeup product goes to - Concealers!
After trying more concealers than we can count, we can confidently say that no makeup product works harder (or better) than a good concealer.
The best concealer can hide everything — dark spots, uninvited breakouts, dullness, uneven skin tone, and those stubborn dark circles after a night of doom-scrolling.
But our search for the best full coverage concealer hasn’t exactly been smooth sailing. There were plenty of formulas that got the job done, but only temporarily.
Creasing, caking, or simply disappearing by the end of the day were some of the most common problems we noticed.
But after trying countless concealers and a few hits & misses, we have come to understand that picking the perfect one for your skin type, tone, and concerns is a challenge that one doesn’t get enough credit for.
So we took matters into our own hands and created the Simply Nam Hydrafit Concealers.
Meet the Simply Nam Hydrafit Concealers
About the range:
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The wide variety of shades caters to almost every Indian skin tone, from light to deep and everything in between.
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In-depth explanations to find the perfect shade for your skin tone and undertones as well.
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Skin-friendly, natural-ingredient-infused formulations make it safe to use for all skin types.
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Tried & tested on real skin, each with a specific skin concern and the shades used to offer coverage for the same.
Formula, Check! Range of shades, Double Check!
So we put it to the test on our editor, and here’s their experience of using the concealer, from application to wear and stay.
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Shade used - Chandan 1.5N
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Suitable for - Light to medium skin tones
Application:
This concealer has a doe-foot applicator for precise application. My main skin concern is dark circles and slight discolouration around the mouth area.
I dotted a small amount of concealer on the areas of concern and gently blended it in with a damp beauty blender. It delivers as it promises, a fresh, skin-like finish that doesn’t weigh down on your skin.
The coverage was impeccable. For someone with slightly more pigmentation, I would recommend using this along with a colour corrector.
I had used this product for my everyday work look, which meant I was heavily relying only on this concealer for my look, and when it came to coverage, it surely delivered the desired results!
To set it, I dabbed a small amount of loose powder.
After 6 hours:
Without any touch-ups, the concealer was still in place and doing its job, with no visible creasing or caking. The product had settled into the skin well and is still offering a very natural, skin-like finish.
After 12 hours:
A long day of work later, the concealer was still in place with little to no creasing. The makeup had not turned ashy, but was almost the same as when applied, without any flaking or caking. The removal of the product was just as smooth as the application, resulting in no redness from excessive rubbing.
Final Verdict
To conclude, this has to be one of the best full coverage concealer I have tried in a while, that delivers what it promises!
Also, while this concealer looks naturally flawless on its own, I have yet to test how it looks when layered with other makeup products. But for now, I would give this concealer a solid 10/10!
Why Our Editors Loved the Formula
Our editor loved the formula, and so do we. But before you add this to your makeup bag, here’s everything you need to know about our concealers.
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Created for and tested on real Indian skin with shades that cover every skin tone & undertone.
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High-performance, skin-loving formula that is crafted to stay put in Indian weather.
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Made to correct, conceal and brighten skin with medium-to-full buildable coverage.
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Delivers a soft, radiant finish; not ashy, not grey, not cakey and definitely not heavy on the skin!
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Powered by HydraFit technology that delivers high pigment and breathable wear.
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Infused with marula and rosehip oil for skincare benefits & comfort.
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Available in 10 shades ranging from light to deep skin tones and warm, neutral and cool undertones.
The shade range explained:
For light skin tones:
For light to medium skin tones:
For medium skin tones:
For medium to deep skin tones:
For deep skin tones:
How to make the best use of the Simply Nam Hydrafit Concealers, as explained by Namrata Soni:
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Prep your face as per your regular makeup routine, and dot & blend the concealer over the concern areas.
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For deeper pigmentation and dark circles, use a colour corrector before the concealer, or use a lighter shade of concealer over the first layer and gently blend.
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Blend using the Simply Nam Velvet Microfiber Makeup Sponge for minimal to no product absorption and a seamless finish. You can even use a brush or your fingers.
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Start your application with a small amount and build gradually as required.
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For exceptionally hot, humid weather, use a light dusting of loose powder to set the product.
What to Consider Before Picking the Best Concealer for Your Skin
While you may have lucked out in finding one of the best full coverage concealer from the lot, it’s not as easy as just picking the right shade.
It goes beyond that, and here’s what you need to consider before picking the best concealer for your skin.
Pick the right shade first
The shade range is the first and most important thing to take into consideration. Pick a concealer shade based on the concern you’re trying to target.
For example, for blemishes and acne marks, pick a shade that’s closest to your natural skin tone.
On the other hand, if you have dark circles, it is recommended to pick a shade or two lighter, preferably with pink undertones, to cancel out dark circles.
Choose the right formula
Stick, creams or liquid; choose your formula wisely. Each of these works well with different skin types, like sticks and creams, which work well for normal to dry skin or combination skin types.
Whereas liquid concealer works well with nearly all skin types. But that’s not enough when choosing a formula.
Each of these formulations offers a different benefit in terms of coverage. Liquid concealers, due to their light nature, are best used for dark circles and fine lines as it offers a natural finish and blend in easily.
Creams and stick concealers are good for areas that need prolonged thick coverage, like acne marks, dark spots, and discolouration.
Match the finish to your skin type
The finish you want for your look depends on the products you choose, in this case, your concealer. Whether you want a matte, natural or dewy finish depends on your skin type as well.
For example, for oily skin, a matte finish concealer will sit better on your skin to avoid any unnecessary shine. But if you have dry skin, opt for a dewy alternative with hydrating ingredients to help your skin feel nourished and glowing.
